...Or maybe not.
I really don't understand the wording in any focus groups, either "within the company" or "in the real world" who would find a market for this, at least not a market that would justify the cost of R&D and the ad agency time.
I will admit, though, that the ad is a hoot, in a surreal and really crass sort of way.
- watch the intro, please,
- the test drive
- "The basics," which is a kind of FAQ list,(aside from a truly tasteless homage to Basic Instinct) is smarmy and unremarkable, except for the the response to the question "What do you think of using scissors, tweezers or wax to remove body hair?"
Down points --
-- I haven't had the nerve to listen to the testimonials yet
-- I didn't, no, I couldn't, finish the viewing of the music video.
Heads-up courtesy of Andrew Sullivan (He's calling for a pre-emptive strike, BTW -- notice the difference between the published title of his blog entry and the permalink title.....)