"They're beautiful, and they can strip a rifle"
That's the lead to a short Sky News clip on the nation of Israel's new PR campaign to make the country more attractive to tourists.
According to Sky News, the Israeli government paid for a photo spread in MAXIM magazine that highlights the more personal attractions of the country. As the Sky News correspondent notes, "Israel has an image problem."
And someone had the bright idea that "rebranding" the country by pushing more websites with scantily clad women is the way to fight that image.
This, however, is so bizarre that it feels like it was dreamed up by someone in the Cheney/Bush administration. Or maybe the PR honchos at Southwest Airlines.
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